FRAM/MAUD EXPLORING AW17/SS18


Høyer har lansert sine første egne, norske designermerker kalt FRAM og MAUD. Klærne ble vist frem for prestisjefylt og kjendisspekket publikum i Kulturkirken Jakob 16. august. Dette er den første visningen under Oslo Runway denne sesongen.

Thomas Frodahl designer herremerket FRAM, som blander moderne stil med nostalgi og kulturarv. Sophie Noel Vanay designer klær for sterke kvinner med klassiske snitt og elegant look. Kolleksjonene har stor kommersiell appell og synlig identitet.


Bilder: Hanne Erøy
© Fashion in Oslo 2017

IN ENGLISH:

Høyer has launched their first own, Norwegian designer brands called FRAM and MAUD. The clothes were shown in front of a prestigious audience with celebrities at cultural church Jakob on 16th of August. This was the very first show during Oslo Runway this season.

Thomas Frodahl designs the menswear brand FRAM, that mixes a modern style with nostalgia and cultural heritage. Sophie Noel Vanay creates clothes for strong women with classical cuts and an elegant look. The collections have a large commercial appeal and a visible identity.

Photos: Hanne Erøy
© Fashion in Oslo 2017

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