GK lifestyle FW15: TrendSPOTTing

Hasla

GK Lifestyle i Geelmuyden.Kiese arrangerte sin FW15-pressevisning torsdag 23. april med trendforedrag og uteservering med meksikansk mat fra El Burro. SPOTT er et dansk trendbyrå som er eksperter på hvordan de omsetter trend til business. CO-founder og trendrådgiver Anja Gaede viste svært spennende slides hvor hun identifiserte fire hovedsegmenter i folks trendinteresser (se bildet under). Nordmenn generelt i landet lander i det gule feltet "style", mens Oslo-folk heller mer mot rødt, "trend". I hvilken kategori vil du plassere deg selv?

© Fashion in Oslo 2015


GK lifestyle i Geelmuyden.Kiese hosted their FW15 pressday on Thursday 23rd of April with a trend lecture and Mexican food outdoors from El Burro. SPOTT is a Danish trend agency with experts who know how to translate trend into business. CO-founder and trend advisor Anja Gaede showed very exciting slides where she identified four main segments of peoples lifestyle interests (see photo above). Norwegians in general are in the yellow segment 'style', while people in Oslo are pointing more at the red category 'trend'. In which segment would you put yourself?

© Fashion in Oslo 2015

ECCO

SPOTT list trends - fashion - FW15/16:


Grounded (jordnært)
Contemporary boheme
Tone på tone / tone-on-tone
Feminine utility
Grounded modern
Sport minimalism

Key items - fashion - FW15/16:


Turtleneck 
Soft trousers
The coatigan
The shoulder bag
The throw on
The long boot
Culotte and wide leg pants


SPOTT list trends - interior design - FW15/16:


Ny autentisitet / New authenticity
Contemporary boheme
Green goes
Super soft
Strength
Scandinavian dark

Key styles - interior design - FW15/16:


Contemporary boheme
Warm minimalism
Modern craft
Black boheme
Modern nomade
Modernised bohemian patterns
Soft (fluffy)
Nude softness
Hospitality softness
Green plants
Marble green
Tone-on-tone green
Urban treehouse

CO-founder of SPOTT and trend advisor Anja Gaede

Ta trendtesten! SPOTT hjelper deg med en femtrinnsstrategi for hvordan du kan omsette trender til business i denne rekkefølgen: Spott, activate, match, create & market.
/ Take the trend test! SPOTT help you with a 5-step strategy for how to translate trends into business, in the following order: Spott, activate, match, create & market.

Kay Bojesen

 ECCO


Contemporary boheme style

El Burro - Mexican food

Instagram-premier for gjestene. / Instagram prizes for the guests.

ECCO


Bjørn Wiinblad

Bjørn Wiinblad


Høie linens


Sif Jakobs

Samsonite

ECCO

ECCO

Samsonite