Preshopping bliss by H&M Conscious Exclusive


Are you attending any weddings, christenings or stylish parties this spring or summer? Or do you just simply love dressing up - looking glamorous? If yes, the limited H&M Conscious Exclusive collection most likely has your dream dress. On Thursday 4th of April, H&M in Bogstadveien in Oslo invited to a pre-shopping breakfast for early birds.

The dresses of this collections are simply unique. The mint green tulle/corset dress has been the most popular piece, especially after singer Bertine Zetlitz wore it at the Norwegian music awards "Spellemannsprisen". It´s simply breathtaking. This collection also includes suits and jackets for men, in addition to shoes and accessories. H&M Conscious Exlusive collection is inspired by the 1930´s movie stars in Hollywood, with sophisticated and dramatic dresses with clean cuts. The male collection has a vintage look with "rocked out" details - like fringes on a blazer.

Press manager Kristin Fjeld for H&M in Norway, emphasized the "green" and sustainable materials like organic cotton, Tencel and recycled polyamide and polyester. H&M wishes to make sustainable fashion available for a good price. They are the leading manufacturer in the world when it comes to use of recycled cotton. They have an ethical, sustainable and energy efficient production and recycling process. In the near future, they want to use only renewable energy with zero emissions. Recently, they became the first brand in the world to set up recycling stations where you can put your old H&M clothes!

H&M Consscious Exclusive Collection is only for sale in Oslo at Majorstuen in Bogstadveien 11 and online on H&M.com.

P.S: The sizes are smaller than normal, so it's smart to choose one or two sizes larger than you normally use.

Text and photos: Hanne Erøy.











My new best friend in the closet!